Louis Kalff 1897-1976
He studied at the School of Art Acadmy in Amsterdam and later at the Technical University in Delft. Louis Christiaan Kalff was firstly a graphic designer. In 1925, Louis Kalff joined the advertising department of Philips in Eindhoven work. In 1929 under his leadership the Light Advice Office was established Under his leadership. He was responsible for the lighting sections of the World Exhibitions in Barcelona , Antwerp , Brussels and Paris. Kalff was the designer of the Philips logo. He also designed posters and advertising as a freelancer for the Holland America Line. Kalff also worked as an architect building some houses in Eindhoven and Philips for the executives. After World War II Kalff was actively engaged in industrial design at Philips.